Which digital transformation strategy helped Nike achieve a 30% increase in direct-to-consumer sales between 2018-2020?

In the competitive world of sports retail, innovation and market understanding have led to some remarkable success stories. This trivia tests your knowledge of how one leading sports retailer transformed their business through digital analytics to capture a new market segment. Think you know which strategic moves changed the game for this industry giant?

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• The SNKRS app with exclusive limited-release drops and augmented reality features
• Implementation of in-store VR fitting rooms in all flagship locations
• Acquisition of Fitbit to integrate wearable data with retail experiences
• Partnership with Amazon for exclusive online distribution rights

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