Which candy experienced a 65% sales increase after its famous placement in the 1982 film 'E.T. the Extra-Terrestrial', after being rejected by another major competitor?

Product placement in films and TV shows has become a sophisticated marketing strategy that blends brands seamlessly into pop culture. From subtle appearances to plot-central integrations, these product placements can dramatically increase brand recognition and sales. Test your knowledge about one of the most famous product placement deals that changed the relationship between Hollywood and consumer brands forever.

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Reese's Pieces
Skittles
Hershey's Kisses
Jelly Belly