Which major film studio pioneered the controversial 'Premier Access' pricing model during the pandemic, charging Disney+ subscribers an additional $29.99 to watch new theatrical releases at home?

In the film industry, pricing strategies can make or break a movie's success. From premium IMAX experiences to budget-friendly matinees, studios and theaters employ various tactics to maximize revenue. This poll tests your knowledge of a fascinating pricing experiment that changed how one major studio approached their theatrical release strategy during a challenging time for the industry.

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• Walt Disney Studios
• Warner Bros. Pictures
• Universal Pictures
• Paramount Pictures

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