Which innovative marketing strategy did Celestron implement in 2019 that resulted in a 45% increase in first-time telescope purchases among millennials?

The astronomy consumer market has undergone significant transformation in recent decades. As telescopes and observational equipment have become more accessible to amateurs and enthusiasts, companies have adapted their marketing strategies to reach different customer segments. This poll tests your knowledge about how astronomy product companies have evolved their approach to connect with modern stargazers.

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Augmented reality smartphone app showing night-sky previews through specific telescope models before purchase
Celebrity astronomer endorsement campaign featuring Neil deGrasse Tyson as primary spokesperson
Introduction of subscription-based 'Telescope-as-a-Service' monthly rental program
Launch of limited edition telescopes co-designed with NASA to commemorate the 50th anniversary of the moon landing