Which major bookstore chain pioneered the 'Magic Book' AR app that brings book covers to life with author interviews and animated content when viewed through a smartphone?

The publishing industry has been experimenting with innovative ways to enhance the in-store book browsing experience. Augmented reality (AR) has emerged as a powerful tool for connecting physical books with digital content, creating immersive literary experiences. Major bookstore chains and independent shops alike are adopting AR solutions to revitalize brick-and-mortar retail in the digital age. Test your knowledge about this fascinating intersection of literature and cutting-edge retail technology!

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