Which innovative marketing strategy helped Texas Instruments' graphing calculators maintain market dominance in schools despite smartphone competition?

Texas Instruments revolutionized mathematics education with their graphing calculators. Since their introduction in the 1990s, these devices have become essential tools in classrooms worldwide. This poll tests your knowledge about the marketing strategies and brand positioning that helped TI dominate the educational calculator market despite the digital revolution.

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Establishing calculator models as requirements in standardized tests like the SAT and AP exams
Offering free software upgrades that make their calculators compatible with all smartphone operating systems
Launching an aggressive price-cutting campaign making calculators cheaper than educational apps
Creating a subscription model where students receive new calculator hardware every academic year