Which gaming company first pioneered the use of alternate reality games (ARGs) as a major marketing strategy for video game launches?

The gaming industry has revolutionized marketing strategies over the years, creating immersive experiences that transcend traditional advertising. From in-game product placements to virtual events and experiential marketing campaigns, game developers and publishers have pioneered innovative ways to engage audiences. Test your knowledge about a groundbreaking marketing approach that changed how games are promoted!

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Microsoft (for Halo 2's 'I Love Bees' campaign in 2004)
Nintendo (for The Legend of Zelda's 'The Hunt for Ganon' in 2002)
Sony (for God of War's 'Path of the Gods' experience in 2005)
Electronic Arts (for The Sims' 'Virtual Lives' campaign in 2003)