Which presidential campaign first used 'microtargeting' as a major campaign advertising strategy, using consumer data to target specific messages to different voter segments?

Political campaigns have undergone dramatic transformations in the digital age. Modern government and political campaigns leverage sophisticated market research and advertising techniques that would have been unimaginable decades ago. This trivia question explores a groundbreaking moment in political advertising that changed how campaigns approach voter outreach and messaging strategy. Test your knowledge of the intersection between politics and modern marketing tactics!

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign