Which of these sports brand collaborations was the first to generate over $1 billion in annual revenue?

Test your knowledge about game-changing partnerships in the sports industry! The most innovative brands often team up with unexpected partners to create memorable products and campaigns. From footwear to equipment to apparel, these collaborations have revolutionized sports retail and influenced athletic culture worldwide. Do you know which unexpected pairings made sports history?

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• Nike and Michael Jordan (Air Jordan)
• Adidas and Kanye West (Yeezy)
• Puma and Rihanna (Fenty)
• Under Armour and Stephen Curry

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