Which celebrity is credited with launching the first billion-dollar celebrity retail empire, fundamentally changing how brands partner with famous people?

Celebrity-brand partnerships have revolutionized retail marketing strategies, creating powerful consumer trends and innovative promotions. From cosmetics to clothing lines, these collaborations have transformed how products are marketed and consumed. This poll tests your knowledge about which famous person is widely credited with pioneering the modern celebrity retail partnership model that countless others have since followed.

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Michael Jordan with Nike's Air Jordan (1984)
Elizabeth Taylor with White Diamonds perfume (1991)
Jessica Simpson with her fashion collection (2005)
George Foreman with the Lean Mean Grilling Machine (1994)