Which film franchise pioneered the modern movie merchandising model when its creator famously negotiated to keep merchandising rights instead of a higher director's fee?

Product placement and merchandising have become crucial revenue streams for the film industry. From Star Wars action figures that generated billions to the carefully crafted product integrations in James Bond films, movie merchandising has transformed how studios approach profitability. This poll tests your knowledge about the innovative product strategies that have shaped the business side of Hollywood's biggest franchises.

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Star Wars (1977)
E.T. the Extra-Terrestrial (1982)
Superman (1978)
Indiana Jones: Raiders of the Lost Ark (1981)