In 1985, Coca-Cola launched 'New Coke' to combat declining market share. How long did it take the company to reintroduce the original formula after consumer backlash?

In the competitive world of retail, not every product innovation succeeds. Some failures become legendary business case studies that teach valuable lessons about consumer behavior, brand loyalty, and market research limitations. This poll tests your knowledge about one of the most infamous product launches in retail history - a decision that cost a global brand millions and nearly destroyed decades of consumer goodwill.

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77 days
6 months
1 year
New Coke was never discontinued, but rebranded as Coke II and sold alongside the original