Which ancient civilization created the first known customer loyalty program, where clay tablets were used to track repeat customers and offer them special privileges?

Before modern malls and e-commerce, ancient civilizations created sophisticated marketplaces with distinctive brand identities. From Mesopotamian clay seals that served as the first logos to Egyptian market stalls with loyalty systems, these ancient retailers pioneered many practices we consider modern. Test your knowledge about the original retail innovators and their customer journey strategies that have influenced commerce for millennia.

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