Which major sports league was the first to launch a centralized e-commerce platform unifying all team merchandise stores under one digital marketplace?

The sports industry has undergone massive digital transformation in recent years. From traditional newspaper box scores to immersive virtual experiences, sports brands have embraced technology to connect with fans. This trivia question focuses on a pivotal moment in sports e-commerce history that changed how fans purchase team merchandise forever. Test your knowledge of this landmark digital retail innovation!

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• NBA (National Basketball Association) with NBAStore.com in 1999
• NFL (National Football League) with NFLShop.com in 1997
• MLB (Major League Baseball) with MLBShop.com in 2001
• FIFA (International Federation of Association Football) with FIFAStore.com in 2000

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