Which major bookstore chain pioneered the first membership loyalty program that offered exclusive author events and significant discounts, ultimately becoming a model widely imitated across the industry?

In today's competitive book retail landscape, loyalty programs have become essential tools for bookstores to retain customers and build community. These programs often go beyond simple point systems to create unique experiences for literature enthusiasts. This trivia question explores one of the most innovative loyalty programs in the literary retail space that revolutionized how readers connect with bookstores.

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Barnes & Noble (B&N Membership)
Borders (Borders Rewards)
Books-A-Million (Millionaire's Club)
Powell's Books (Powell's Perks)