Which pharmaceutical product became famous for its brand identity featuring the distinctive voice actor Hal Riney, who delivered the line 'I couldn't wait' in commercials that ran for over a decade?

In the competitive world of pharmaceutical branding, companies invest heavily in creating memorable brand identities that resonate with both healthcare providers and patients. Brand mascots and characters can help humanize medical products, making them more approachable while maintaining professional credibility. This trivia question explores one of the most successful and recognizable voice-based brand identities in pharmaceutical marketing history.

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Lunesta (eszopiclone)
Genentech's Lucentis (ranibizumab)
Genentech's Activase (alteplase)
Pfizer's Lipitor (atorvastatin)