Which Broadway musical pioneered the minimalist 'logo-only' advertising campaign that featured just a pair of eyes and became one of the most recognizable theatrical brands in history?

The performing arts industry relies heavily on innovative advertising campaigns to attract audiences to productions. From Broadway spectaculars to intimate theater performances, the way these shows are marketed can significantly impact ticket sales and public perception. This trivia question explores one of the most influential and groundbreaking advertising campaigns in theater history that changed how performing arts productions are promoted to the public.

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The Phantom of the Opera
Cats
Les Misérables
Chicago