Which presidential campaign was the first to use data analytics and microtargeting to create personalized voter outreach at scale?

In the evolving landscape of politics, digital marketing strategies have revolutionized how campaigns reach voters. From Obama's groundbreaking social media approach to modern microtargeting techniques, political campaigns have become increasingly sophisticated in their digital outreach. Test your knowledge about the innovations that changed how political candidates connect with constituents in the digital era.

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George W. Bush's 2004 campaign
Barack Obama's 2008 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign