Which 1980s film featured a product placement that reportedly increased the featured candy's sales by over 65% and established a new standard for product endorsements in Hollywood?

Product placements in films and TV shows have evolved from subtle background appearances to strategic marketing partnerships worth millions. These placements can dramatically impact consumer behavior and brand recognition. This trivia question explores one of the most financially successful product endorsement deals in film history that changed how Hollywood approaches brand integration and created a template for future blockbuster marketing collaborations.

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
Back to the Future (1985) with Nike and Pepsi
Risky Business (1983) with Ray-Ban sunglasses
Top Gun (1986) with Ray-Ban Aviators and Kawasaki motorcycles