Which celebrity pioneered the 'direct-to-consumer' business model by launching a cosmetics brand that generated $100M+ in revenue within its first 40 days without traditional retail distribution?

Personal branding has become a crucial element in the success of celebrities and public figures. Beyond their talent, many famous people have mastered the art of creating distinctive brand identities that enhance their marketability and cultural impact. This poll tests your knowledge about how certain celebrities have strategically developed and leveraged their personal brand identity in innovative ways that changed industry standards.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with The Honest Company