Which major bookstore chain successfully rebranded itself in 2010 with the addition of non-book merchandise, in-store cafés, and an expanded 'cultural hub' strategy that helped it survive when many competitors failed?

In the competitive world of book retail, iconic brands have had to reinvent themselves to stay relevant in the digital age. This trivia tests your knowledge about how major bookstore chains have evolved their brand strategies to combat the rise of e-commerce and changing reader habits. Do you know which pivotal brand transformation helped save one of literature's most beloved retail institutions?

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Barnes & Noble with its 'More Than Just Books' campaign
Waterstones under James Daunt's leadership, shifting to localized curation and community spaces
Books-A-Million with its 'BAM! Entertainment' expansion
Borders Group's 'Borders Concept' redesign initiative