Which innovative marketing campaign strategy did Thermo Fisher Scientific pioneer in 2017 that revolutionized laboratory equipment sales?

In the competitive world of scientific equipment marketing, one campaign stood out for its innovative approach that transformed how laboratories purchase essential tools. This campaign not only increased market share dramatically but also changed scientists' purchasing behaviors and expectations. Test your knowledge of this groundbreaking marketing strategy that revolutionized the scientific equipment industry and created a new standard for science-focused product marketing.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Science in Your Hands' program offering free 90-day equipment trials with published research incentives
The 'Laboratory Makeover Challenge' featuring celebrity scientist endorsements and lab renovation prizes
The 'Molecule to Market' subscription model with equipment upgrades included every 18 months
The 'Collaborative Science' platform offering equipment sharing networks between research institutions