Which publisher first introduced the modern paperback book format with colorful covers in the 1930s, making literature more accessible and affordable to the mass market?

Book packaging has evolved dramatically over centuries, from simple leather bindings to elaborate dust jackets and digital designs. Publishers have long understood that a book's exterior can significantly influence sales and reader perception. This trivia question explores a pivotal innovation in book packaging that revolutionized the industry and changed how readers interact with literature. Test your knowledge about the business side of publishing history!

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