Which celebrity partnership with a fashion brand is credited with increasing the company's value by approximately $1 billion within the first year of collaboration?

Celebrity endorsements can significantly impact a brand's value and consumer perception. When famous people partner with retail brands, they often create distinctive marketing campaigns that drive sales and brand recognition. This trivia tests your knowledge about one of the most lucrative celebrity retail partnerships in recent history, highlighting how the right famous face can transform a brand's trajectory in the competitive retail landscape.

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Rihanna's partnership with Puma for Fenty x Puma
Kanye West's Yeezy collaboration with Adidas
Beyoncé's Ivy Park line with Adidas
Selena Gomez's collaboration with Coach