Which celebrity-brand partnership broke retail records in 2019 when their makeup collection sold out in under 2 minutes, generating an estimated $72 million in revenue from a single product drop?

The strategic alliance between celebrities and retail brands has revolutionized the marketing landscape. These partnerships have created some of the most memorable retail campaigns and product lines in history, often transforming both the celebrity's personal brand and the retail company's market position. Test your knowledge about these influential celebrity-brand partnerships that have shaped modern retail strategy.

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Rihanna with Fenty Beauty at Sephora
Kylie Jenner with Ulta Beauty
Shane Dawson with Jeffree Star Cosmetics
Lady Gaga with Amazon for Haus Laboratories