In what year did Coca-Cola launch its groundbreaking 'It's the Real Thing' campaign that revolutionized its brand positioning following a period of intense market competition?

Throughout history, some of the most successful companies have made dramatic marketing shifts that redefined their brand positioning. The Coca-Cola Company, with over 135 years of history, has navigated numerous market challenges. This poll tests your knowledge of one of the most significant marketing strategy pivots in retail history that helped cement Coca-Cola as a global icon.

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1969
1955
1985
1977