Which music artist collaboration with a beverage brand broke records in 2020 by selling out nationwide in under 30 minutes and causing a 735% increase in resale app downloads?

Brand collaborations have revolutionized how musicians reach audiences and monetize their art beyond traditional channels. These strategic partnerships create unique products that blend musical identity with consumer goods, often resulting in limited edition releases that drive significant engagement and revenue. Test your knowledge about some of the music industry's most innovative brand collaborations that changed how artists connect with fans through merchandise and experiences.

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