Which renowned architectural firm was named after a programming concept that reflected its founders' belief in collaborative, systematic design approaches?

Great architecture is more than just design—it's about storytelling and brand identity. Some of the world's most iconic architectural firms have fascinating origin stories that shaped their brand ethos and approach to design. This trivia question explores how one famous firm's unique name connects to its founding principles and continues to influence its design philosophy today.

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SOM (Skidmore, Owings & Merrill)
SHOP Architects (Sharples Holden Pasquarelli)
OMA (Office for Metropolitan Architecture)
NBBJ (Naramore, Bain, Brady & Johanson)