Which customer behavior metric has been shown to be the strongest predictor of churn on music streaming platforms?

The digital transformation of music consumption has generated unprecedented amounts of customer data. Streaming platforms now track everything from listening habits to playlist creation patterns, enabling sophisticated customer lifetime value calculations. This poll tests your knowledge about how modern music services use customer data to predict behavior and enhance retention strategies in an industry that has been completely reshaped by digital distribution.

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Decline in weekly active days over a 30-day period
Increase in skipped songs during listening sessions
Lack of playlist creation or curation activity
Decreased listening time during peak hours (6-10pm)