Which major U.S. retailer pioneered the 'World of Products' initiative in 1998, creating dedicated cultural merchandise sections that revolutionized how ethnic products were marketed in mainstream stores?

Cultural traditions and heritage have become increasingly important in retail strategy. As consumers seek authentic cultural experiences and products, retailers have responded with specialized ethnic markets and cultural merchandise sections. This trivia question explores a pivotal moment in the mainstreaming of multicultural retail in America, when one major retailer took a risk that changed how cultural products are marketed and distributed nationwide.

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Target with its 'Cultural Crossroads' program
Walmart with its 'World of Products' initiative
Kroger with its 'Global Marketplace' concept
Safeway with its 'Heritage Aisles' strategy