What is the Guinness World Record for the longest continuous shopping marathon by an individual?

World records aren't just about physical feats—they extend into consumer behavior too! This trivia question explores an extraordinary shopping marathon that set a Guinness World Record. Consumer behavior studies often examine shopping patterns, but some shoppers take their dedication to extreme levels. Think about what would motivate someone to shop continuously for days, and how retailers might leverage such events for brand promotion and customer engagement. Test your knowledge about this unusual intersection of consumer behavior and world record achievements!

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41 hours and 45 minutes (set in Hong Kong in 2012)
36 hours and 30 minutes (set in London in 2015)
52 hours and 15 minutes (set in New York in 2018)
27 hours and 20 minutes (set in Dubai in 2017)