Which retail innovation, launched in 2001, revolutionized Broadway ticket sales by introducing a daily lottery system for deeply discounted premium seats?

The performing arts industry has undergone significant transformations in how shows are marketed and tickets are sold. Modern theater productions now leverage sophisticated product marketing strategies and innovative digital platforms. This poll tests your knowledge about a groundbreaking retail innovation that changed how audiences access Broadway shows, making theater more accessible while creating a new business model for producers and venues.

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