Which Nike brand collaboration, launched in 1984, created the first athlete sub-brand and changed sports marketing forever with its own logo, product line, and marketing strategy?

Nike has dominated the sports apparel industry for decades, not just through innovation in athletic wear, but through strategic brand collaborations that have revolutionized sports marketing. One particular partnership changed the landscape of athlete endorsements forever, creating a blueprint that brands still follow today. Test your knowledge about this iconic sports business collaboration that transformed both the basketball and retail worlds.

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Air Jordan with Michael Jordan
LeBron with LeBron James
NikeCourt with Andre Agassi
Nike Golf with Tiger Woods