Which mythological concept has legitimately been used by major retailers to influence consumer behavior in store design?

Many modern retail innovations have surprising parallels in ancient mythology and folklore! Clever retailers have drawn inspiration from mythological tales to design store layouts, marketing campaigns, and consumer experiences. This poll tests your knowledge of how mythological concepts have influenced retail psychology and innovation throughout history. Can you identify which mythological element has been authentically incorporated into retail strategy?

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Midas Touch displays: placing high-profit items at store entrances based on the Greek myth that everything King Midas touched turned to gold
The Hero's Journey layout: store pathways designed to follow Joseph Campbell's monomyth pattern, creating a narrative shopping experience
Pandora's Box pricing: the practice of hiding additional fees until checkout, inspired by the Greek myth of releasing unexpected consequences
Phoenix Rising promotions: seasonal clearance sales where old inventory is 'burned away' to make room for new merchandise