In 2022, Patagonia's founder Yvon Chouinard made headlines with an unprecedented business decision related to the company's ownership. What was this groundbreaking move?

Patagonia stands as a titan in outdoor apparel, but its environmental activism sets it apart in the natural world industry. This company doesn't just sell products for nature enthusiasts—it actively works to protect the environments its customers explore. Test your knowledge about this unique brand that has redefined corporate environmental responsibility and challenged traditional business models in pursuit of planetary health.

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He transferred ownership to a trust and nonprofit that will use all profits to fight climate change
He sold the company to REI to create the world's largest outdoor retail partnership
He distributed ownership equally among all 3,000+ Patagonia employees worldwide
He partnered with National Geographic to transform the company into a nonprofit conservation organization