Which retailer is credited with launching the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and reward customers?

Customer loyalty programs have become a staple of modern retail, but they have fascinating historical roots! Test your knowledge about the origins of these now-ubiquitous systems that reward repeat customers. Understanding the evolution of loyalty programs provides insight into how retailers have historically valued and incentivized customer retention across different eras.

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American Airlines (AAdvantage)
S&H Green Stamps
Sears Roebuck
Betty Crocker's Points Program