In what decade did major U.S. retailers first develop dedicated ethnic marketing departments specifically targeting Hispanic and African American consumers?

The retail industry has evolved significantly in recognizing and catering to diverse cultural traditions. This poll explores a pivotal moment in retail history when major brands began developing specific marketing strategies to connect with ethnic communities in America. Test your knowledge about this important shift in retail strategy that fundamentally changed how products are marketed across cultural boundaries.

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1960s, during the Civil Rights Movement
1980s, when demographic data became more sophisticated
1990s, after the 1990 Census showed significant demographic shifts
2000s, with the rise of digital marketing capabilities