Which innovative digital marketing strategy did Celestron use in 2019 that revolutionized telescope sales and drove a 45% increase in amateur astronomy participation?

In 2019, one telescope manufacturer revolutionized how astronomy equipment is marketed to amateur astronomers. Their groundbreaking digital marketing campaign significantly increased interest in home astronomy and drove record sales during a time when stargazing was declining as a hobby. Test your knowledge about this industry-changing marketing strategy that made astronomy more accessible to the general public.

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The 'Stars in Your Hands' augmented reality app that let smartphone users preview how deep space objects would appear through different telescope models before purchasing
The 'Telescope Time-Share' subscription model that allowed customers to rent premium equipment for specific celestial events throughout the year
The 'Celebrity Stargazer' campaign featuring Hollywood actors promoting astronomy equipment on social media platforms
The 'Cosmic Countdown' limited-time flash sales coinciding with major astronomical events like meteor showers and eclipses