Which celebrity was the first to launch a direct-to-consumer beauty brand that generated over $100 million in online sales within its first year, pioneering the celebrity DTC e-commerce model?

Celebrity endorsements and product lines have become a major force in retail. From makeup to clothing to tech accessories, famous personalities have leveraged their influence to create successful retail empires. This trivia question tests your knowledge of which celebrity entrepreneur pioneered a specific groundbreaking e-commerce strategy that changed how stars monetize their fame.

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• Kylie Jenner (Kylie Cosmetics)
• Rihanna (Fenty Beauty)
• Jessica Alba (The Honest Company)
• Lady Gaga (Haus Laboratories)

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