Which automotive brand successfully transformed its market position by rebranding from an affordable, practical car manufacturer to a luxury vehicle brand through a strategic shift in the 1980s?

Test your knowledge about one of the most innovative brand strategy pivots in transportation history. In the competitive automotive industry, strategic rebranding can completely transform a company's market position and public perception. This particular rebrand not only saved a struggling company but transformed it into one of the most recognizable luxury transportation brands worldwide. Can you identify the correct brand strategy move that changed automotive history?

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Audi, by introducing the Quattro all-wheel drive system and moving upmarket
Toyota, by launching their Lexus luxury division
Volkswagen, by acquiring and revitalizing the Bentley brand
Hyundai, by introducing the Genesis luxury lineup