Which retailer pioneered the use of 'Weather-Triggered Marketing' that automatically adjusted digital advertisements based on local weather conditions?

Location-based marketing is revolutionizing how retailers connect with consumers. Geographic data provides crucial insights into consumer behavior and preferences across regions, helping brands create targeted campaigns. Test your knowledge about a groundbreaking location-based marketing campaign that changed how retailers think about geography in consumer engagement!

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Burberry, with its 2012 campaign that displayed different rainwear products in digital ads when it was raining in the viewer's location
REI, with its 2014 'Weather or Not' campaign that promoted outdoor gear based on forecasted conditions in target regions
Starbucks, with its 2013 campaign promoting hot drinks in cold weather and iced drinks in warm weather via mobile ads
Walmart, with its 2015 'Local Forecast' campaign that adjusted grocery promotions based on regional weather patterns