Which data analytics approach revolutionized inventory management for major sports retailers like Nike and Under Armour in the late 2010s?

The sports retail landscape has transformed dramatically in the digital age. From brick-and-mortar sporting goods stores to sophisticated online platforms with personalized shopping experiences, retailers have embraced cutting-edge technologies to enhance customer engagement. This trivia question explores how modern sports retailers use data analytics to create competitive advantages in the marketplace.

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Predictive analytics using machine learning algorithms to forecast seasonal demand patterns across different geographic regions
Basic sales tracking systems that monitored monthly inventory turnover rates
Customer loyalty programs that collected purchase history without analyzing behavioral patterns
Outsourcing inventory decisions to third-party logistics companies using standardized industry forecasts