Which Broadway musical pioneered the concept of 'experience-based merchandise' by creating a dedicated in-theater retail space where customers could create personalized show-themed products?

The performing arts industry has evolved beyond just selling tickets to performances. Merchandise and retail operations have become crucial revenue streams for theaters, dance companies, and musical productions. This poll tests your knowledge about how performing arts organizations have innovated their retail strategies to enhance audience engagement and build sustainable business models through branded products and merchandise.

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Wicked
Hamilton
Frozen
The Lion King