Which product, launched in 2006, cost Coca-Cola approximately $250 million in development and marketing but was discontinued after less than 2 years due to poor sales and consumer rejection?

Even the world's biggest retailers and manufacturers sometimes get it spectacularly wrong. This poll tests your knowledge about one of the most expensive retail product failures in business history. Understanding past failures helps business leaders avoid similar pitfalls in their own product development and marketing strategies. How well do you know this famous case study in retail failure?

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