Which pricing strategy did Universal Pictures pioneer in 2021 that dramatically changed the film distribution model during the pandemic?

The film industry employs fascinating pricing strategies that shape how we consume entertainment. From variable ticket pricing for different showtimes to premium formats like IMAX and 3D, studios and theaters carefully calculate how to maximize revenue while maintaining audience appeal. This trivia question explores one of the most interesting pricing experiments that changed how studios approach film distribution. Test your knowledge of the business side of Hollywood!

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Premium Video on Demand (PVOD) - releasing films simultaneously in theaters and for premium home rental at $19.99
Tiered subscription model - offering early access to films based on different streaming subscription levels
Dynamic theater pricing - adjusting ticket prices hourly based on real-time demand analytics
Bundle pricing - packaging theatrical tickets with exclusive merchandise at a premium price point