Which potato chip flavor launch was so successful in 2008 that it increased the brand's sales by 15% and spawned an annual tradition of consumer-created flavor competitions?

In the competitive world of food retail, product launches can make or break a brand's market position. This trivia question focuses on one of the most successful flavor launches in snack food history - a product innovation that transformed a company's fortunes and created a lasting retail marketing phenomenon. Test your knowledge of revolutionary food product launches that changed industry standards!

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Lay's 'Do Us A Flavor' campaign with Cheesy Garlic Bread
Pringles 'Flavor Stacks' with Cheddar & Sour Cream
Walkers 'Do Us A Flavour' campaign with Builder's Breakfast
Kettle Brand's 'People's Choice' with Buffalo Bleu