Which scientific product company pioneered the 'Try Before You Buy' virtual laboratory experience, allowing researchers to test equipment via digital simulation before purchasing?

In the competitive world of scientific equipment and technology, marketing innovations can be as groundbreaking as the products themselves. This poll tests your knowledge of a revolutionary marketing approach that transformed how complex scientific products are presented to potential customers. Beyond traditional technical specifications, this campaign created an experiential journey that allowed researchers and lab professionals to truly understand the product's value proposition before purchase.

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Thermo Fisher Scientific with their 'Digital Lab Experience' platform (2018)
Waters Corporation with their 'Virtual Analytics Suite' program (2017)
Agilent Technologies with their 'SimuLab' marketing campaign (2019)
PerkinElmer with their 'LabWorks Interactive' platform (2016)