Which game is widely credited as the first major title to feature dynamic in-game advertising billboards that could be updated in real-time after the game's release?

In the evolving landscape of gaming and virtual worlds, marketing strategies have taken innovative forms to reach players within their favorite digital environments. One groundbreaking marketing campaign changed how brands viewed gaming as an advertising platform forever. Test your knowledge about this pivotal moment in gaming marketing history that bridged the gap between traditional advertising and interactive entertainment.

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Burnout Paradise (2008)
Second Life (2003)
Counter-Strike 1.6 (2003)
Need for Speed: Underground (2003)