Which traditional cultural symbol did Pepsi temporarily incorporate into its packaging in China during the Lunar New Year that resulted in a 12% sales increase?

Traditional cultural elements have long influenced product packaging design across different regions of the world. From colors that represent good fortune to symbols that carry deep cultural meaning, brands often incorporate these elements to resonate with local consumers. This trivia explores how global brands have adapted their packaging to honor cultural traditions and enhance their connection with diverse markets.

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Jade Emperor figure
Red lanterns and golden dragons
Eight-sided Bagua symbol
Phoenix and turtle motifs