Which sports brand pioneered the first interactive 'virtual mirror' technology in retail stores that allowed customers to try on apparel virtually without changing clothes?

The sports retail landscape has transformed dramatically in the digital age. Innovative marketing strategies have helped brands connect with athletes and fans in unprecedented ways. Test your knowledge about a groundbreaking sports retail marketing initiative that changed how major athletic brands approach customer engagement and experience in the digital era.

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Nike with their 'Nike Pro Vision' system in 2014
Adidas with their 'FitStation' program in 2015
Under Armour with their 'Connected Fitting Room' in 2013
Reebok with their 'Digital Dressing' technology in 2016